We don't come to energy equity only as a policy position. The policy fluency and the lived reality are inseparable in how we work. A founding partner relationship — built to move faster and hit harder than any single organisation could alone.
Cover Letter
Comms for a Cause (C4AC) is a feminist communications and technology infrastructure organisation.
We start from a foundational belief: communications is not a support function for movements and coalitions — it is the movement itself.
We are submitting this proposal because Common Charge's challenge in year one is exactly the challenge we have spent a decade learning to solve: how do you build a shared voice across a coalition of diverse actors with different interests, different vocabularies, and different relationships to the political moment, and make that voice move faster and hit harder than any single organisation could alone?
Building coalition communications infrastructure from scratch — shared messaging frameworks, biweekly committee coordination, rapid response protocols, resource hubs — is the work Comms for a Cause Labs (C4AC Labs) has been doing for the past 10+ years. We have done it for GAGGA, a US-based 450+ organization alliance on climate and gender justice, coordinating communications across member organizations, bilateral donors, and UN negotiating bodies simultaneously. We have done it at Just Associates (JASS), managing communications across three global regions. We have done it for WEDO, translating complex energy financing and fossil fuel policy into public and donor narratives at HLPF, coordinating digital campaigns with the Women and Gender Constituency under the UNFCCC.
We understand coalition dynamics from the inside: the friction, the competing priorities, the moments that require a rapid unified response, and the patient work of building shared messaging that every member actually uses.
Our ED for Communications, Strategy, and Partnerships, Suman Saurav (they/them), brings direct energy policy experience that goes beyond climate adjacency. Suman is currently a member of the Civil Society Financing for Development (CS FFD) process through C4AC, engaging on energy transition finance at the UN level.
A structured, evidence-first approach built on what actually emerges — not a pre-set schedule.
With 25+ members split evenly between businesses and nonprofits, the first challenge is not message development but message discovery. Before any shared framework can be built, we need to understand what each cohort is already saying, what is working, and where the fault lines are.
Rather than immediately scheduling individual conversations with every member organization, we would begin with two structured cohort calls in the first two weeks: one with the business members, one with the nonprofits. These calls would map existing messaging, surface priority concerns, and identify which organizations hold the most relevant polling and research.
Alongside those calls, we would build the internal messaging database immediately, cataloguing existing polling, narrative frameworks, and messaging research across member organizations before the first committee session. Too often this work happens after the framework is drafted; doing it first means the shared document is built on actual evidence instead of assumptions.
The affordability and reliability frames Common Charge has identified are strong anchors; our job is to make sure those frames resonate specifically across your member organizations' different audiences: homeowners, small businesses, advocates, and policymakers.
Suman is currently building StratAd.ai, a communications monitoring platform that tracks how messaging language is adopted across websites, earned media, and public-facing materials. We would run the Spring 2026 baseline review using this infrastructure.
Kabir Patil and Xai (Zaid Adil) have built and maintained digital platforms for tech-first and advocacy organizations, bringing direct in-house technical capacity to execute the more complex components of this review.
Our recommended tool stack:
The combination gives Common Charge something most coalitions never have: a documented, repeatable methodology for measuring whether the shared messaging framework is actually taking hold — not just anecdotally, but across earned media, owned content, and social discourse simultaneously.
Coalition rapid response fails in one of two ways: either the protocol is too slow to be useful, or it is so rigid that members cannot sign onto statements quickly. The protocol we would build for Common Charge would solve for both — a tiered system where the communications committee pre-agrees on trigger conditions and response formats, so that when a policy moment arises, the question of whether to respond is already answered.
Our target is 8+ coordinated media actions per year — a mix of rapid response to policy moments (FERC proceedings, state-level DER legislation, utility commission decisions) and proactive pitches tied to Common Charge's own research and coalition wins.
Suman has direct experience pitching to national publications and trade press on energy and climate, and coordinating member sign-ons to joint statements and letters. Empty (they/them), our campaign lead with Greenpeace experience, brings environmental campaign media relationships to this workstream.
We would develop a rapid content toolkit that members can adapt — because our job is often to give member comms teams what they need to move quickly, not to produce everything ourselves.
C4AC Labs has built resource hubs and newsletters for multi-organizational alliances, including GAGGA's interactive global resource platform serving 450+ partner organizations. For Common Charge, the hub and newsletter serve two distinct audiences: members who need full internal resources and strategic intelligence, and public allies — advocates, journalists, policymakers — who need curated, accessible content.
The six-session training series beginning Fall 2026 would be built directly from the shared messaging guidance document. Hafsa Bhat, our Programs and Advocacy Lead, has designed and delivered professional training programs for multi-organizational coalitions and would co-lead the training design.
We would approach spokesperson recruitment as a strategic mapping exercise: who are the voices that will land with different audiences (utility regulators vs. local media vs. national policy press), and who is currently missing from the conversation? Homeowners with direct experience of distributed assets, particularly from communities historically priced out of solar and storage, are often the most powerful spokespeople precisely because they are the least expected.
Our team brings a rare blend of on-the-ground movement experience and enterprise-grade execution: 10+ years in strategic communications and digital media leadership, 8+ years in technology and digital security, and a production bench with 10+ years of campaign experience.





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We have supported 25+ organizations across Asia, Africa, Latin America, and Europe with coalition communications, campaign infrastructure, and strategic partnerships.